The number of followers of the account

%'age of the followers that are real (real people + influencers)

%'age of the followers that speak the native language of the influencer

%'age of the followers that align to the target age group & gender

System setup fee

Monthly subscription e.g. $25 pcm

%'age of the TAM that will be new subscribers each month

%'age of subscribers that will leave each month

Valuation multiplier e.g. x2